OUR STORY

Gameday Couture is a fashion brand for style conscious, sophisticated sports enthusiast who designs and develops fashion forward collegiate apparel. We work closely with each university to ensure their image and brands are reflected in each piece. In 2014, we appeared on ABC's Shark Tank and formed our partnership with Mark Cuban. We now have additional staff to keep up with our success, however we maintain a tight knit group of designers and sales team so that we can continue to work directly with our retailers.

Gameday Couture's brand has become widely known for developing unique, fashion forward, but also wearable, game day apparel and accessories.

Our products can best be described as classic and traditional women's fashion with a contemporary twist. From casual to dressy and everything in-between, there is something in the Gameday Couture collection for every style, every body type, and every personality out there. Utilizing trendy cuts, high quality fabrics, and a wide variety of embellishment techniques, the products take on a life of their own and definitely stand out in a crowd.

We are continually on top of forecasts and trends to offer our customers the latest in style, fit and materials to look and feel great in there collegiate apparel.

At Gameday Couture, we make products that allow you to express your personality and your style while representing your team colors. We focus on creating products that are inspired, designed and handcrafted to fit your life.

 

Gameday Couture Update: Business and Life After Shark Tank

ULSA, Oklahoma–Gameday Couture swam with the sharks on ABC’s hit show “Shark Tank” back in December of 2014 when they pitched their women’s fan apparel fashion brand. (high fashion gameday clothing line) The duo received a key investment of $500,000 from Billionaire entrepreneur, Mark Cuban to help fund future growth. Since the show aired Gameday Couture’s business has flourished. On Friday, April 22, 2016, their follow up segment will air at 8:00 CST on Season 7 of ABC’s Shark Tank, giving an update on what has happened with their company since the deal. Their update segment highlights the company’s new partnership with NBA and their expansion of women’s products to all 30 teams as well as licensing for over 101 NCAA teams. It follows the couple as they meet with Cuban in his underground bunker at the American Airlines Center to discuss growing their company to 25 million in sales. “We are truly blessed to be sitting in such a valuable situation with such a strong mentor and investor behind us,” remarked Shawnna Feddersen, Founder and CEO. “We have sacrificed a lot to build this company with integrity and class, and to have a partner like Mark to back it is beyond what we could ever have imagined after walking into the tank.”

The company currently offers a variety of collections in over 700 stores throughout the U.S., including department stores, better boutiques and gift stores, sporting good and fan shops, and on their retail website: www.gamedaycouture.com. In addition, the company also offers a variety of private label services to an undisclosed client list throughout the country.

 

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